The Notebook
Maison de Thé Japonais — Né à Murakami
Essays from NEIGE & THÉ on terroir, place, collaboration, and the craft of the Maison.
In an age when non-alcoholic sells — what to source, how to position, at what price. The five domains of the Sun&R.Lab Non-Alcohol Agency — guest acquisition, average spend, monetisation, team-building, DX.
ASI and the Court of Master Sommeliers are looking past the wine list. NEIGE & THÉ on the design language a new generation of *sommeliers* will write.
*Terroir* is woven by soil, climate, geography, and human hands. Sun&R.Lab holds only one thread. Co-creation is structure, not fashion.
Michelin 2026, and LVMH, are beginning to pick up non-alcoholic as a new lens. The triangular story NEIGE & THÉ is observing — between origin, kitchen, and table.
When AI takes the keystrokes, what remains uniquely human? Three qualities at Sun&R.Lab — *Curiosity, Bridging, the Smile.* A founder's note.
What happens when Japanese *terroir* is folded into the classical French cuisine of Escoffier? Using the seven-axis design language of the ASI, a thought experiment — four glasses for four courses.
From Bordeaux 1855 to a Japanese valley — *terroir* is the language of place. NEIGE & THÉ brings it into four non-alcoholic lines.
From "cannot drink" to "choose not to." Sun&R.Lab translates *terroir* — soil, climate, craft — into a non-alcoholic Maison: NEIGE & THÉ.
