Murakami was not chosen for being the northernmost. It was chosen for the warmth of the hands — those who, even through deep-snow winters, have kept tending tea. That is where I believed the answer to my question lay.
Non-alcoholic beverages are quietly shifting from “what one has when one cannot have alcohol” to “what one actively chooses.” To let that shift take root, in luxury hospitality, as an equal experience — this is the polestar I set the day I founded Sun&R.Lab in Niigata, in November 2023.
Growers, makers, sommeliers, chefs. And you, who choose the next sip. Tea / Herbal / Fruits & Veg / Infusion — across four lines, the leading voice of a new pairing language is being tuned through this dialogue. Premier service: 2026. We are in the Discovery phase, weaving relations slowly, one by one.