For Trade · Wholesale
A Maison
for your service
Composed with hospitality, in mind
Premier service: 2026 — currently in Discovery phase ahead of Soft-open. The Maison is accepting partner inquiries.
Bienvenue · To the trade
To those
who shape hospitality
Restaurants, hotels, ryokan, lounges, select shops — to the partners who wish to offer an equal experience to guests who actively choose not to drink.
NEIGE & THÉ is a terroir-grounded Maison of non-alcoholic beverages, and we welcome wholesale inquiries from venues whose service these lines might quietly join.
Premier service: 2026. We are in the Discovery phase, so each conversation — tasting, pairing design, Soft-open participation — is held one at a time, with care, as we weave the partner circle slowly.
Quatre Lignes · Four Lines
Available for service
Tea
Tea Line
Terroir-driven Japanese tea, varietal-rich. The continuo of a coursing menu.
Herbal
Herbal Line
Domestic Japanese herbs, sharpened in aromatic outline. Aperitif / digestif candidate.
Fruits & Veg
Fruits & Vegetables
Seasonal fruit and vegetable, composed with restrained sweetness. Pairing-led.
Infusion
Infusion Line
Layered macerations of spice, herb, and fruit. A digestif-style register.
Pricing · The rationale
A measured structure
We do not price for volume distribution. Ingredient selection, small-batch production, and an open-the-bottle-and-serve format shape the wholesale cost.
- Indicative MOQ
- 24 bottles per SKU per month (1 case)Aligned with the monthly replenishment cadence of hotels, restaurants, and tea salons.
- Indicative lead time
- 14 business days from confirmed PO (~3 weeks)Made to order: this window covers production, inspection, and shipment.
- Wholesale unit range
- ¥450 – ¥850 per bottle (excl. tax, SKU-dependent)Set at roughly 65% of the B2C retail price. Exact per-SKU quotation is shared on inquiry.
- OEM / private label
- Not currently offeredThe NEIGE & THÉ Maison does not undertake OEM or private-label work. Custom-recipe development and OEM production for other brands are offered separately by our operator, Sun&R.Lab Original Beverage OEM.
Final lot size, lead time, wholesale unit, and OEM terms are confirmed per inquiry based on venue scale, course structure, and projected service volume. Please share your context through the inquiry form below.
Voix · From the dialogue
From the partners in conversation
[CEO confirm: Voice 1 from a Soft-open participating venue, to be inserted once the short-list is confirmed. Venue category, role, and the body of the quote pending.]
[CEO confirm: Voice 2 from a Soft-open participating venue, to be inserted once the short-list is confirmed. Venue category, role, and the body of the quote pending.]
Shared with the consent of the partner venues currently in wholesale dialogue with the Maison. Names of companies and venues are appropriately anonymised on our side.
NEIGE & THÉ wholesale brings Maison products to your service.
If you are exploring a custom-recipe beverage developed under your own brand, our operating company offers that separately as Sun&R.Lab Original Beverage OEM ↗.
Formulaire · Wholesale inquiry
Share your context
Venue category, projected volume, preferred start window, and tasting interest — a few structured fields let us tailor our reply to your venue. We respond within 3 business days.
For general or press inquiries, please follow the routes below.
Autres voies · Other routes